Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only if the initial work didn’t...
Lire la suiteI liken search marketers to ancient resting ram sharks who had to constantly move throughout the ocean to survive. What are they getting in exchange for coming to your site? Stop looking for quick wins and focus on building a trustworthy brand filled...
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